Why Packaging Has a Key Role in the Pet Food Industry's Steady Growth

Posted by Conitex Sonoco Team on February 25,2021

The pet food industry is growing—and growing fast

Recent estimates stated that the global pet food market would grow from $74.6 to $75.5 billion over 2019-2020; and, unlike many other industries, the pet food market does not seem to be slowing dramatically due to the global pandemic. (People are spending more time at home with their pets after all and pets still have to eat.) By 2023, the pet food market is expecting to achieve growth of up to $88.5 billion.

There are many reasons for this including the increasing quality of premium pet foods, the convenience benefits of different types of products, and growing demand for pet food in general as more and more families opt for pet adoption to welcome a safe companion while staying at home. 

If you own a pet food company, there’s never been a better time to invest in smart ways to keep your company competitive. One such way? Smart packaging. 

Biaxially oriented polypropylene packaging (BOPP) bags provide crucial support for the pet food industry. BOPP bags exhibit many attractive characteristics—features which, as it turns out, are precisely what pet food companies are going to need over the next several years. 

Trends Evident in the Pet Food Industry’s Recent Growth

Here’s what’s currently happening in the pet food industry as well as clues to the type of packaging your pet food company is going to need to stay competitive and relevant for tomorrow’s market: 

Real ingredients

More and more, pet foods are using real-food ingredients. Due to pet humanization, pet owners seek to feed their pets according to the same trends that influence their own diet (keto, vegan, grain-free, and so on). These will result in ingredient lists that require specifically engineered bags to protect pet food freshness. 

E-commerce

We’re seeing a substantive shift from brick-and-mortar distribution to e-commerce storefronts. More pet owners are purchasing food online or opting for recurring pet food subscriptions. As a result, pet food companies will require bags built to withstand large-scale storage and shipping. 

Sustainability

Environmental welfare is an increasingly attractive focus for earth-conscious consumers. Pet owners want to see sustainable options for their recurring pet food purchases, such as recyclable or reusable packaging. Your bulk bags will need to exhibit these qualities. 

Attractive packaging

Finally, pet owners subconsciously seek packaging that appeals to all five senses. Beautiful graphics, stand-up pouches, bags that offer convenience and don’t crinkle in a noisy, irritating way—these are the subtle differences that are going to make one pet food brand’s offering stand apart from the rest in the modern highly competitive food market. 

The Evolution and Future of BOPP Bags and Pet Food Packaging

Interested in what’s projected to happen next so you’ll be able to hit the ground running? 

Projections show that the next focus points for this industry include sustainability, increased shelf appeal, and more functionality and convenience features than ever. Whether it’s stronger handles or just bags that keep food fresh longer, customers are going to require ease with their pet food purchase. 

On the other hand, pet food companies are going to need packaging products to help them meet rising demands. Tomorrow’s BOPP bags are going to need to work well with filling equipment, they’re going to need to be recyclable or reusable, and they’re going to have to look good while doing their jobs. 

Fortunately, we’ve got just the thing to keep you ahead of the game. 

Conitex Sonoco Is Here to Help Your Company Succeed

Looking for a BOPP bag supplier that is always on top of the latest industry trends? At Conitex Sonoco, we pride ourselves on innovating packaging products that are safe, smart, and eco-friendly. We’re happy to produce BOPP bags that are: 

  • Water-resistant, so your product will be safe from harm
  • Ready to print with vivid graphics for instant brand recognition
  • Engineered to last longer on the shelf than paper
  • Available with customizable options such as easy-carry handles and anti-skid coatings

We’re also excited to introduce an all-new aspect of our best-selling BOPP bags: their new heat-sealable technology. Now, your BOPP bags will be more flexible than they’ve ever been while exhibiting that same sensible sturdiness and beautiful high-gloss finish that makes them indispensable for your brand.

When you’re interested in selecting a supplier that will always be a reliable source of industry-wide packaging trends and other information, look no further than Conitex Sonoco. Give our team a call today for the insider expertise you need!

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Tags: Flexible Packaging

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